The layer missing from football investment.

Institutional sports intelligence for the investors, funds, and clubs operating inside the football economy.

Washington, D.C.  ·  São Paulo  ·  London  ·  Riyadh
76
European clubs that changed hands, Jan–Oct 2025
11
Premier League clubs under American capital control
€12.4bn
Combined revenue of the 20 largest clubs worldwide
$13.1bn
Global spend on men's football transfers in 2025
Football Benchmark, ESPN, Deloitte, FIFA/ESPN

Taken alone, these numbers show growth. Taken together, they show a market that now requires comparable method, and a thesis able to withstand scrutiny.

The due diligence gap

Diligence has matured across almost every layer of a football asset. The sporting operation has not kept pace, and that is where the most expensive surprises originate.

Always reviewed
  • Contracts, debt, and balance sheet
  • Legal and regulatory standing
  • Commercial and media revenue
  • Stadium, property, and sponsorships
Rarely reviewed
  • Is performance sustainable, or circumstantial?
  • Was the squad built with a method?
  • Are owner, board, and coaching staff aligned?
  • Which decision would change the asset's value?

The problem is rarely a lack of data. It's a lack of independent judgment, integrated and usable at the moment a decision is made.

What we do

SAI works for whoever signs the check or is raising capital, with no players to sell and no clubs to protect.

Before the deal
Independent diagnosis of the sporting operation, and the search that identifies which clubs are worth pursuing at all.
At the transaction
Structuring the process for clubs raising capital or selling participation, and qualifying buyers across the US, Europe, and the Gulf.
After the deal
Continuous monitoring, early warnings, and calibration of the decisions that move value in the asset.

Each engagement runs on a proprietary, repeatable analytical framework, which makes clubs comparable against each other rather than assessed one at a time. The framework is detailed in our institutional overview.

Who we are

A combination rarely found together: international capital and political fluency applied to investment, alongside operating experience from inside the game.

Senior standing in the political-risk and international advisory market, with a base in Washington.
Direct command of the regulation shaping Brazilian football: SAF structures, betting, media rights, and federative power.
Experience of football governance at the international level, and of running competitions and operations at scale.
Firsthand knowledge of how elite clubs are actually run, from inside them.

Partner biographies are provided in the institutional overview.

Global from the start. Brazilian at the core.

Football investment crosses borders by nature: bought in England, formed in Brazil, loaned to Portugal, sold to Saudi Arabia.

Washington, D.C.
American institutional capital
São Paulo
The largest player-forming market in the world
London
The center of European football
Riyadh
Gulf capital, and the buy-side that sets prices

The money has already reached football. The intelligence needs to arrive with it.

Our institutional overview sets out the analytical framework, the rating architecture, and the partners behind the firm. Available on request.